Homepage concepts.
A set of design directions for the new ResilienceBuilder homepage. Same services, same six-dimension model, same founder story, rendered in different visual languages. Click any card to open the full concept.
K1, K2, K3. Pick your final.
Three variants of Style K, each applying all 22 of your 23 Apr feedback points. They differ only where you said “not sure” or asked for options: layout (centred vs image-led), service count (3 cards vs 4 per your flyer), and stats placement (below vs above the headline).
Centred Classic
Refined K1. Tagline 2, centred hero, all 22 Steve feedback points applied.
Hero: Tagline 2 centred, compressed to fit one screen. Stats: 9x / 12x (RB research) + £5:£1 Deloitte + 20% Gallup. Section order: stats → clients+testimonials → WhatHow → products → WaysWeWork → Model → research → AnswerPill → PersonaRouter → insights → FAQ → Discovery-call CTA. Comparison + About removed. Science renamed "The science behind the model."
Image-Led
Left-aligned hero with the RB pentagram diagram on the right. 4-service block from Steve's flyer.
Same content as K1 except: hero text left-aligned with the ResilienceBuilder model pentagram on the right; services block is the 4-card version from Steve's 2-page flyer (1:1 Coaching, Team Workshops, Resilience Programmes, Training for Leaders). Science renamed "How the five-factor model works."
Outcomes-Forward
Stats (9x, 12x) appear ABOVE the H1 as the primary hook. 3-step process section from the flyer.
Tests whether leading with "9x" beats leading with the outcome headline. Adds a dedicated 3-step process section (Assess, Report, Data Insights and Targeted Interventions) from Steve's flyer. Science renamed "The research behind the model."
Original concepts.
The first concepts shared on the 14 April call, plus J (dual-track enterprise + coach). Each is a distinct visual language, not a hybrid.
Assessment Platform
Data-forward. Product-led. Radar-chart hero.
The psychometric is the hero. Says: "we have a real tool."
Editorial Consultancy
Big serif. Long-read. Quiet authority.
Credibility through restraint. Says: "this is thinking, not a product."
Methodology Brand
Model as hero. Six colours. Certification-forward.
The model becomes a shared language. Says: "we have a system, you can learn it."
High Performance
Deep navy + brand yellow. Diagnostic / protocol language.
Edge, clinical, premium. Says: "performance infrastructure, not wellbeing."
Standard Strong
Modern B2B services. Bright, clean, conversion-led.
Safe, modern, professional. A really strong standard B2B site, well executed.
High Performance Lite
Aspirational. Gradient hero, softer. Performance and wellbeing blended.
Between D and E. Premium but approachable. Softer high-performance tone.
Serious Upgrade
His current site structure, executed properly for 2026.
Same three-tile + testimonials + download form layout he has now. Just much, much better made.
Assessment-Native
Same navy + wave pattern + yellow pills as his live assessment tool.
Visual continuity with the real ResilienceBuilder assessment screen. Feels like one product.
Enterprise / Blue-chip
Restrained. Enormous type. Logo wall is the hero. For FTSE-level buyers.
If the client list is strong, this is the style. Maximum prestige signal, minimum ornament.
Enterprise + Two Voices
Audience router in the hero, plus Steve-direct versus certified-coach split.
Maps both sales motions: Steve selling into big co directly, and the coach network delivering at scale.